A Legacy
Of Tradition

The creative concept takes its inspiration from the Caretos de Podence, one of Portugal's most distinctive cultural traditions.

Their extraordinary costumes, constructed from layers of colourful wool fringes in vibrant red, yellow and green, became the visual DNA of the project.

Rather than simply illustrating the tradition, we translated its colours, movement, textures and materials into a contemporary packaging language.

The result is a bottle that carries a piece of Portuguese culture into a completely new context.

TRADITION, REIMAGINED.
THE DESIGN

The label recreates the layered structure and tactile character of the Caretos' traditional costumes.

Colour is transformed into texture. Texture becomes volume. And volume turns the label into an object to be discovered through touch.

The objective was not simply to reproduce the visual appearance of the costume, but to give the bottle its physical energy and character.

Details that tell
the story.
Leather & metal

Authentic leather introduces warmth and craftsmanship to the bottle.

A bespoke leather collar wraps around the neck, carrying the Casa Aragão identity in gold and incorporating a custom-developed metal medallion on both sides.

The crossed straps on the front reference the leather elements traditionally worn by the Caretos, creating a direct connection between cultural inspiration and packaging construction.

Rather than decoration, each material has a reason to exist.

FRAMING THE PRODUCT.
THE WOODEN CASE

The bottle is presented inside a bespoke natural wood frame, deliberately designed to leave the product visible rather than conceal it.

The open structure transforms the packaging into a display piece, framing the bottle almost like an artefact. Casa Aragão is stamped on both sides of the wooden structure, while a leather carrying strap finished with gold foil extends from the top.

Wood, leather, metal, aluminium and glass come together to create a packaging experience that feels crafted rather than manufactured.

PORTUGUESE DESIGN
SOUL, CRAFTED TO
STAND OUT.

Designed specifically for the US market, Caretos de Podence Premium Extra Virgin Olive OIl, brings together two worlds: the authenticity of Portuguese olive oil culture and the expectations of contemporary premium packaging.

The final result is a packaging experience where heritage becomes design, craftsmanship becomes value, and a centuries-old Portuguese tradition finds a new stage thousands of kilometres from home.